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Writer's Summit Tip #21:

Plan out your first 3 print runs. You should be able to sell out your first print run in 90 days. Print only as many with each run (no matter your ability to afford more) as you can sell in 90 days.

Print turn around time should be no more than 2 weeks. If your book's demand suddenly goes up, you can be ready in as little as two weeks. Don't print a run of 5000 if you can only sell 100 in 90 days. You'll frustrate yourself and end up resenting your book for costing you so much money. The daunting task of seeing a return on investment for 5000 books is staggering. It is much easier to see a return (even if it is a smaller margin per book) on a run of 250.

Plan out your first 3 print runs, and if something wonderful happens, the most you'll be backordered by is 2 weeks!